AI models trained on your data, making decisions the way you would
Off-the-shelf AI tools force you to work around their limitations. Custom machine learning does the opposite—models built specifically for your business, trained on your data, learning the patterns and decisions that matter to you.
Whether you're processing documents, analysing images, predicting outcomes, or automating repetitive decisions, we build ML systems that work exactly how your experts work—just faster and at scale.
What Custom ML Can Do
- Automate Expert Decisions — Train models on historical choices made by your team, then apply that expertise to new cases automatically
- Classification & Categorisation — Sort, label, and route items based on patterns learned from your existing data
- Quality Scoring & Ranking — Identify the best candidates, flag issues, and prioritise workloads intelligently
- Prediction & Forecasting — Anticipate outcomes based on the signals that actually matter in your domain
- Anomaly Detection — Spot outliers and exceptions that need human attention
- Process Optimisation — Find the parameters that maximise your specific success metrics
Why Custom Beats Generic
- Your Data, Your Logic — Models learn from your decisions, not generic training sets that don't understand your context
- Continuous Improvement — Systems that get smarter from corrections, adapting as your business evolves
- Direct Integration — Connects to your existing databases, APIs, and workflows—no manual exports or imports
- Explainable Results — Understand why the model made each decision, not just black-box outputs
- Owned Infrastructure — Your models run on your systems, keeping sensitive data under your control
How We Build It
- Discovery — Identify where human expertise is bottlenecking throughput or consistency
- Data Audit — Assess what training data exists and what needs capturing
- Model Development — Build, train, and validate models against your real-world requirements
- Deployment — Integrate into your pipeline with monitoring and fallback handling
- Feedback Loop — Establish correction workflows that continuously refine accuracy
Industries We've Worked With
- Photography & Media
- Document Processing
- E-commerce & Retail
- Healthcare & Diagnostics
- Manufacturing & Quality Control
- Financial Services
The best ML systems don't replace your expertise—they scale it. Tell us what decisions you're making manually, and we'll show you how to automate them.
